New Identity

pixel effects is in the process of launching its new company identity. It has been a decade since the early beginnings of the idea for pixel effects. What started out as a small side project to supplement income has grown into a full-time endeavor. We are fortunate in our growth and hope that pattern remains a constant in our business. To mark the 10 year anniversary of the idea behind pixel effects, we have developed a new company identity:




A new website is in the works to accompany the new identity. The new site will reflect the new company identity as well as offer more detail about the services we offer. Our development capabilities have grown over the last few years, so our website needs to indicate the greater degree of skill we can offer our clients.
The site will also highlight our web applications which are customized to fit a any business / industry. These custom web applications include, but are not limited to (OMPS) Online Management Project Systems, (BPT) Business Productivity Tools, Database Connected Forms, Content Management, Database Modules & Dynamic Newsletters. There are no limits to what we can develop to provide business management and / or productivity tools to our clients.

Custom Shopping Carts / Order Processing
Custom Shopping Carts are now highly requested & have become one of our specialties, so our new site will reflect that. Our clients seek more than just an out of box shopping cart in which they need to adapt their information to work within. Each e-commerce solution is designed specifically for each clients products or differing product lines, which makes managing the products and orders much more simplified and specialized to the client's specifications.

We have also been developing customized order processing systems for our clients. These system are designed to complete the order fulfillment process in a similar manner to the current order fulfillment processes used by our client's business. Some of the systems are fully automated with minimal need for input by our clients. The order processing systems include e-mail notification systems, order tracking and order finalization. Our systems can be designed and developed to fit the needs of our clients.

Search Marketing Programs (SMP)
The greatest area of growth in our skill set will also become a focal point of our services on the website. Our Search Marketing Programs (SMP) have been very successful, especially in the past couple of years. Our SMP's are aggressive, effective & ethical. What does this mean for you as our client....clean search marketing. So many SM companies miss the boat with old ideologies that base all of the importance on lots and lots of keywords. We don't participate in practices such as link spamming, keyword spamming or any other unethical tactics frowned upon by search engines. Our SMP techniques adapt to the changing environment of search engines and what elements of a website are considered of greatest value and importance for placement. Our plans include the monthly research, analysis and code modifications needed to maintain or improve placement on the search engines. However, our experience has shown us that there is more to having a successful website than just participating in a search marketing program. Effective Search Marketing begins with a professionally designed & developed website. Search Engine Optimization is substantial part of a properly developed website. Simply submitting your website..will do more harm than good. Search Marketing is the final component to keeping you climbing the SE & in top placement. Choose your SM company wisely...Ask us questions...and we will show you why you should leave it to the experts.

Our philosophy in Search Marketing is "We'll bring it....you close it...". That means we will work hard to drive traffic to your site using our SMP's, however it is up to you as business owner to have the elements of a website that will attract site visitors, get them to come back, or allow them to complete a sale or process while there.

The new site should be launched in the next month, so be on the look out for it. Thank you for 10 years of growth and education. We look forward to many more years of creating useful tools for our clients and for internet users around the world.

Complete Content Management Systems

We recently launched a site for a long-standing client, Foothills Sports Medicine Physical Therapy, that selected pixel effects to re-design their site. This time around they wanted a complete content management system that allowed them to add or edit text and images at their convenience. The system we designed and built for them also allows them to add new locations to the navigation (since they have 5 locations now and plan to have 8 by the end of 2006). The client can also add, modify or delete any of the content pages of their site. So, if they add new services...they can create a page for those services or if they want to provide information about their treatment, physical therapy or training services they have the ability to create new pages to do so. The content management system allows the client the ability to add photos to the content areas and place them where they choose.

The system also includes a PDF management system for newsletters and patient forms. Those documents can be kept up-to-date by simply uploading the newest version of the document...or they can archive their newsletters to allow site visitors access to past issues.

The website URL is: www.foothillsrehab.com

Search Marketing Programs

We've been doing quite a bit of research on search marketing over the last couple of years. Our search marketing programs are bringing positive results to our clients. Our goal is to continue to improve upon the techniques we use to further benefit our clients and to become a well established search marketing solutions provider for small companies to large corporations.

Search Marketing isn't just submitting a website to the search engines. There are far more things that need to be done in order for the submissions to be effective. One major element is search engine optimization. Improper search engine optimization (SEO) can hinder your search engine marketing efforts. The techniques we apply are based on the current search marketing environment.

In addition to marketing your website, you should also evaluate the functionality of your website. If you have large numbers of site visitors but do not convert those visits to sales or leads, then your site is not effective. Our design & web application development solutions provide you with a more efficient method of converting site visitors into sales. We have several different tools available to help you retain and convert site traffic.

For more information about any of our services contact us. We'll be happy to design a complete solution for your website.